Every thriving coaching or expert business is built on events and on the producers who make those events profitable. In this episode, Shay Wheat breaks down the three event types that fuel six- and seven-figure growth: Conversion Events that sell, Fulfillment Events that transform, and the Seamless Experience that ties them together. You’ll hear real client stories, from Evelyn Knight’s record-breaking childcare summit to Lisa Nichols’ transformational retreats to Dr. Ariana DeMers’ full event ecosystem, and see how producers turn these moments into predictable revenue and lifelong client relationships. This is where strategy meets soul. This is where empires are built.