Prefer an easier way to listen?
You can now stream every episode directly on this page.
No separate app or login needed.
Just click the episode title below, and it will open its own player.
If you previously subscribed on Hello Audio, this is our new alternative listening home.
Welcome to Six-Figure Event Pro Secrets, your eight-episode journey from planner to profit partner with Shay Wheat.
Each episode is short, powerful, and packed with insider strategy, mindset shifts, and real stories that reveal what it takes to build a six-figure career as a Certified Event Producer™.
From Sleeping in a Barn to Six Figures:
How Planning Events Changed My Life
Shay’s personal story of betting on herself &
discovering the role that changed her life.
In this powerful opening episode, Shay Wheat shares her journey from losing everything, including her home, relationship, and car, to building a multi–six-figure event production business. She reveals the turning point that transformed her from an overwhelmed “helper” into a Certified Event Producer™, the strategic partner behind some of the most profitable events in the coaching and expert industry. Through raw storytelling and practical insight, Shay redefines what it means to be a behind-the-scenes professional, showing how producers turn moments into revenue and freedom.
The Events That Build Empires: Conversion, Fulfillment, and the Seamless Experience
Why events, and the producers behind them,
drive today’s most profitable businesses.
Every thriving coaching or expert business is built on events and on the producers who make those events profitable. In this episode, Shay Wheat breaks down the three event types that fuel six- and seven-figure growth: Conversion Events that sell, Fulfillment Events that transform, and the Seamless Experience that ties them together. You’ll hear real client stories, from Evelyn Knight’s record-breaking childcare summit to Lisa Nichols’ transformational retreats to Dr. Ariana DeMers’ full event ecosystem, and see how producers turn these moments into predictable revenue and lifelong client relationships. This is where strategy meets soul. This is where empires are built.
More Than an Event Planner:
Scaling as a Profit Partner
How to reverse-engineer events from your offer
for consistent six-figure outcomes.
What if the biggest difference between staying stuck and scaling your income wasn’t your experience, your connections, or your credentials, but your identity? Shay Wheat reveals the mindset shift that took her from being seen as “the planner” to being paid like a strategist. You’ll learn what it really means to step into the Producer identity, lead with outcomes, think like a partner, and confidently own your role as the profit driver behind every successful event. You’ll discover the difference between planners and producers, how to position yourself as an authority, and why your clients are waiting for you to claim the seat at the table you’ve already earned. This is where your confidence grows, your rates rise, and your reputation shifts from support to strategy.
The Six-Figure System: How Producers Build Steady, Scalable Income
Step out of planner mode and into the role of trusted profit partner.
What if creating a six-figure business as an event producer didn’t require more hustle, but a better system? Shay Wheat shares how she built a stable, scalable business using structure, not stress. You’ll learn the simple framework that helps producers attract aligned clients, charge confidently, and deliver exceptional results without chasing projects or burning out. Shay walks through the four pillars of a sustainable producer business, from building authority with credibility assets to packaging your services for outcomes instead of hours and creating client journeys that naturally lead to trust and referrals. You’ll walk away understanding what makes income predictable and why systems, not sales tactics, are the foundation of lasting success.
Inside Event Producer Mastery™
Step out of planner mode and into the role of trusted profit partner.
In this episode, Shay Wheat walks you through Event Producer Mastery™, the certification program designed to help you step into leadership as a Certified Event Producer™. You’ll discover how producers think, earn, and lead differently and what’s possible when structure, strategy, and confidence come together.
If you’ve felt the pull throughout this series, this is your sign. Apply for Event Producer Mastery™ and step into your next chapter with grace and ease.
CASE STUDY
From One Event to Six Years of Partnership: How Producers Build Repeat Clients
How a Certified Event Producer™ transformed
a messy launch into a seamless six-figure event.
When you create measurable results, you create repeat clients. Shay Wheat takes you behind the scenes of her six-year partnership with Mark and Shannon from Big Impact Live—a collaboration that turned one event into a steady, long-term revenue stream. You’ll hear how consistency, trust, and systems transformed both of their businesses, and why over 70% of Grace & Ease clients return year after year.
CASE STUDY
The Ripple Effect: How Exceptional Events Turn Clients Into Champions
The frameworks that turn good events into exponential revenue.
One great event doesn’t just end with applause. It creates a ripple of opportunity. Shay Wheat takes you behind the scenes of her collaboration with Steph Tuss and David Neagle of Life Is Now, showing how exceptional events can turn happy clients into lifelong advocates. You’ll hear how strategy, generosity, and excellence built a partnership that continues to open doors, expand reach, and create referrals that fuel steady business growth. Discover how producers turn results into reputation and why serving with clarity and collaboration is the most powerful marketing there is.
CASE STUDY
Behind the Curtain of Greatness: Producing High-Impact Events with Lisa Nichols
How Certified Event Producers™ create results
in childcare, fitness, medical, and more.
What does it take to produce for one of the most recognized voices in the world, and how does that kind of partnership elevate your career? In this episode, Shay Wheat takes you behind the scenes of her long-term collaboration with Lisa Nichols, revealing how systems, strategy, and trust turned their events into multi–six-figure experiences. You’ll learn how producing at this level builds a prestigious portfolio, attracts aligned clients, and positions you as the go-to expert for transformational brands. Inside Event Producer Mastery™, you’ll discover how to deliver at this standard while building a business that reflects your true value and next chapter of success.
The client results featured are unique to their specific situations. These outcomes are a reflection of each client’s circumstances and the tailored strategies employed in their cases. Past performance is not indicative of future results. Individual results can vary based on a variety of factors, and similar success is not guaranteed for all clients.