Yay! Your Application Has Been Received
Your application has been received and your next step starts now.
What's Next?
Congratulations on taking the first step toward becoming a Certified Event Producer™ part of an elite circle of producers trained to design and lead the events that drive influence, revenue, and transformation.
Each application is personally reviewed by Shay Wheat, Founder & CEO of Grace & Ease Productions. Shay will meet with you personally to learn more about your goals, your experience, and your vision and to share your next best step for becoming a high-level producer in this industry.
Please book your call now to secure your spot on Shay’s calendar.
This conversation is your opportunity to:
Get clear on what it really takes to succeed as a Certified Event Producer™
Explore whether Event Producer Mastery™ is the right fit for your next level
Map out your most aligned path forward in the industry
We’re excited to connect with you soon and to see what’s possible when strategy meets soul.
Event Producer Mastery™ is the pathway from “support staff” to “strategic partner".
Your Journey to Mastery
The Producer Pivot
Step into your new identity as an Event Producer.
Inside Event Producer Mastery™, you’ll shift from taking direction to setting direction, learning to think, act, and lead like a true Profit Partner.
Through guided identity labs, frameworks like the Decision Bridge™ and Offer Comes First™, and direct mentorship with Shay, you’ll build the confidence, presence, and authority that define the most sought-after producers in the industry.
The Production Playbook
This is where strategy meets structure. This is where you become the producer, clients can’t imagine running an event without; the one who makes everything look effortless.
You’ll master the systems, flow, and team dynamics behind every successful event, from AV to Dream Team, Run-of-Show to ROI tracking.
Through self-paced modules, live production labs, and a real certification simulation, you’ll become the calm, confident producer who makes the magic (and the money) happen.
The Profit Blueprint
Turn your certification into a scalable, profitable business.
You’ll learn to package, price, and pitch your producer services with confidence and walk away with everything you need to attract clients, earn retainers, and grow with ease.
Through live business-building labs, sales coaching, and your Producer Package capstone, you’ll step into your role as a trusted profit partner for the industry’s top leaders.
This Certification Is Perfect for the Right-Hand Women Who Make It All Happen and Are Ready to Lead
Whether you’re a VA, OBM, Event Planner, or Project Manager, you’ve been behind the scenes long enough.
Now it’s your turn to be seen, valued, and paid like the expert you already are.
Be Seen for Your Value
You’ve spent years as the go-to implementer , the one who saves the day, and you’re ready to finally be recognized as a strategic leader.
Stop Carrying the Whole Show
You’re the person everyone counts on, but the recognition (and revenue) don’t match the responsibility. That ends here.
Step Into Leadership with Structure
You’re craving mentorship, systems, and a proven framework that turns your experience into repeatable, profitable results.
Build a Business That Runs on Ease, Not Hustle
You want a business that grows from referrals and results, not burnout, so you can scale your income and your impact.
You’re Not Buying a Course.
You’re Building a Career.
I won’t walk you through the “math” of what’s inside. You already know the value of strategy, systems, and mentorship that get results.
This isn’t about adding another certification to your résumé.
It’s about stepping into the identity, income, and influence of a Certified Event Producer™, a leader who knows how to engineer million-dollar moments.
The producers who join this program aren’t asking, “Can I afford this?”
They’re asking, “Am I ready to take my seat at the table?”
Investment Details:
Investment: $15,000 (or 12 payments of $1,500)
When you enroll, you’re saying yes to:
A proven system for producing events that convert.
The business model and mentorship that scale with you.
A seat among the next generation of elite Certified Event Producers™
Get insider access and a $3,000 discount when you apply before Black Friday. After that, enrollment opens to the public at full price.
About Shay Wheat
Founder & CEO, Grace & Ease Productions, Inc. Creator of Event Producer Mastery™
Shay Wheat is an internationally recognized Certified Event Producer™, business strategist, and founder of Grace & Ease Productions, Inc., the company behind some of the most profitable and transformational events in the coaching and consulting industry.
Over the last decade, Shay and her team have helped leading experts — including Lisa Nichols, David Neagle, Sage Lavine, Amira Alvarez, and Alison J. Prince — generate over $35 million in revenue, welcome 4,400+ new clients, and impact 35,000+ attendees through live and virtual events that inspire connection and conversion.
After years of watching talented behind-the-scenes professionals, VAs, OBMs, and event planners manage the work but miss the reward, Shay designed Event Producer Mastery™, a certification and business-building program that teaches them how to become profit-driving producers.
Through her proven frameworks, The Offer Comes First™, The Decision Bridge™, and Designed for Conversion Run of Show, Shay has helped entrepreneurs and event producers transform their expertise into scalable business ecosystems built on trust, strategy, and ease.
Today, she continues to mentor the next generation of Certified Event Producers™, guiding them to step into leadership, elevate their income, and deliver events that don’t just make an impact . . . They make history.
When she’s not producing live events or teaching inside Event Producer Mastery™, you’ll find Shay at home with her two dogs, Aurora and Bear, dreaming up new ways to help entrepreneurs grow with grace, integrity, and ease.
Event Producer Mastery™ Has Been Transforming Careers Since 2019
Shanna M. Scott
Since completing the program in 2019, Shanna M. Scott has built a thriving event strategy and production business serving high-end entrepreneurs and corporate clients.
By 2020, she reported earning over $160,000 in her company, proof that the producer model she learned works beyond theory.
Today, Shanna continues to design and lead revenue-generating live and virtual events, bringing the same frameworks she mastered inside Event Producer Mastery™ to every client she serves.
Her growth is a testament to what’s possible when you shift from managing events to producing them with strategy, precision, and confidence.
Angela Cring
Since earning her certification in 2019, Angela Cring has continued to set the standard for excellence in event production.
Already an accomplished conference director, she used the frameworks inside Event Producer Mastery™ to refine her systems, strengthen her strategy, and increase the profitability of every event she touched.
Today, Angela continues to partner with Shay Wheat and Grace & Ease Productions, leading high-impact events that merge structure, psychology, and experience, a living example of the producer model in action.
The client results featured are unique to their specific situations. These outcomes are a reflection of each client’s circumstances and the tailored strategies employed in their cases. Past performance is not indicative of future results. Individual results can vary based on a variety of factors, and similar success is not guaranteed for all clients.